TENDING TO EVERY DETAIL

Amway – Nutrilite

 

To showcase the natural ingredients in Nutrilite supplements, Amway wanted to see the product bottles growing like tomato plants. But because they couldn’t find a Nutrilite plant in the wild, they asked Clutch to grow a few in our 3D garden. Our CGI artists tended to each and every detail with great care, from the pores of the dirt clods to the hairs on the plants’ stems to ensure the images looked as organic as digitally possible, giving Nutrilite ripe content they could use for web, mobile and print campaigns.