Bike Builder



How do you let customers build their dream bike when you have dozens of models and hundreds of accessories? The Bike Builder tool lets customers customize any Harley with Genuine H-D Parts & Accessories.  Early versions of the tool were created using traditional photography and were limited in viewing size and angles.  To fix this, Clutch CGI supplied digital assets for a larger,  360º view of any customized bike. Harley’s entire domestic fleet is represented on Bike Builder and the assets created for this tool are repurposed for use in location and studio imagery across multiple media channels.

Launch the Bike Builder tool or view the demo video on the right.