When Tangible Worldwide was asked to breathe some life into EFFEN’s roster of flavored vodkas, they turned to Clutch’s motion team for web content. To give a contemporary yet friendly tone to these pieces, we located a beautiful urban bar to match the brand’s aesthetic and cast an experienced bartender familiar with the brand. Next, we staged a tabletop shoot featuring the distinctive EFFEN product line, effects elements, and delicious finished drinks. An energetic edit incorporating 3D modeling and dynamic sound design lifted the recipe out of the ordinary and into an additional promotional video to draw traffic to EFFEN’s website