rethinking the status quo

Harley-Davidson Hangtags


Harley-Davidson had been printing hangtags with factory specs and pricing for every bike that left the factory. But these tags didn’t accommodate dealer customization or local and state regulations, so frustrated dealers would have to hang a second and sometimes contradictory tag, confusing customers. Clutch created a new tool so dealers could build and print a single, customized hangtag at the dealership, complete with factory options and specifications, local and state regulations, dealer accessories and pricing. Dealers love the tool for the control it gives and H-D corporate marketing for the savings it delivers.