Creating innovative experiences

International Trucks MV VR Experience

 

International Trucks’ new MV medium duty vehicle needed a debut that showcased its versatility and excited attendees. But confined to the limited space of a crowded convention hall, bringing in several trucks outfitted for different vocations wasn’t an option. Using Unity3D and HTC Vive, Clutch Studios created a virtual reality experience that transported users from the crowded convention center to an open campus, allowing customers to walk around the truck, change configurations, and get close and personal with the smallest details.

 

VR CASE STUDY

 

MAIN STAGE REVEAL VIDEO

 

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