creating innovative experiences
International® Trucks MV VR experience and reveal
International® Truck's new MV-Series of medium duty trucks needed a debut that showcased their versatility and excited NTEA attendees. But confined to the limited space of a crowded convention hall, bringing in several trucks outfitted for different applications wasn't an option. Using Unity3D and HTC Vive, Clutch Studios created a virtual reality experience that transported users from the crowded convention center to an open campus, allowing customers to walk around the truck, change configurations, and get close and personal with the smallest details.
The MV VR Experience has made an appearance at several tradeshows throughout the US and Canada, enthralling truck enthusiasts young and old. A companion 360 video VR experience was also produced so drivers around the world could get the full view of the new MV without having to travel to a dealership or tradeshow first.