IRO053.08_14B_Visual_localization_980

690 | 890 | 960 | 980 Product Launches

CLIENT :
iRobot

AGENCY :
Motiv

PRODUCTION :
Clutch Studios

As iRobot, the leader in consumer robots, prepared to launch four new products, they needed partners who could explore new ways of visualizing their products, communicate unique new features and convey iRobot's brand principles of "Smart. Simple. Clean." They turned to our friends at Motiv to develop a marketing strategy as well as content and messaging for these new products. Clutch was then brought on to work with the Motiv and iRobot teams to bring it all to life visually. We built custom sets in our photo studio that allowed us to capture just the right amount of debris. At the same time, our CG teams built and rendered out the robots from supplied CAD and our retouchers brought it all together to make each image pixel perfect.

IRO053.05_20_lighttouchfurniture_890
IRO053.05_15_underfurniture_960
IRO053.05_09A_docking_890_Champagne
IRO053.05_11_12_dirtdetecthair_960_Champagne
IRO053.05_05_woodhair_890_Copper
IRO053.05_14_clutternav_980
IRO053.05_04_carpetlarge_690
IRO053.05_03_woodlarge_690
IRO053.05_02_carpetsmall_690
IRO053.05_17_vwallhalo_960
IRO053.05_16_corner_980
IRO053.05_19B_lighttouch_980
IRO053.05_19A_lighttouch_980

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