Driving Home Innovation

Wilson Staff C200 + Duo golf balls

CLIENT :
Wilson Sporting Goods

LIVE ACTION / PRODUCTION :
Maday Productions

CREATIVE :
50,000ft

CG PRODUCTION :
Clutch Studios

As Wilson Golf prepared to change the playing field with their innovative C200 golf club, they needed video content demonstrating what made this new club so unique. Working alongside Wilson, Maday Productions, and 50,000feet, Clutch Studios developed an animation to bring this club to life. Starting with resin prototypes and engineering data provided by Wilson, Clutch built high-resolution 3D models of both the C200 iron and DUO-U golf ball. The Clutch team then blended CGI, motion design, and VFX to create a rich demonstration of this new technology and the science behind it. The video broke on the Golf Channel and continues to be used on social and the web.

WilsonStaff - The Engineer - 11
WisonStaff - C200 - 04
WilsonStaff - The Engineer - 02
WilsonStaff - DUO We Own Soft - 05
WilsonStaff - DUO We Own Soft - 01
WilsonStaff - DUO Tested - 09
WilsonStaff - DUO Tested - 02
WilsonStaff - DUO Tested - 07
WisonStaff - C200 - 07
WisonStaff - C200 - 05
WisonStaff - C200 - 02
WilsonStaff - DUO We Own Soft - 06
WilsonStaff - The Engineer - 15

WANT TO LEARN MORE?