Clinique came to us because their team was getting lost in a sea of assets, and couldn’t always find what they needed. Sometimes they didn’t even know if they were allowed to use a photo or not. Enter our DAM services team. Even the best DAM system is only as good as its operators. We not only helped organize but also established clear rules for how to name, save, and use files. By implementing clear workflows and procedures, we significantly improved the structure and usability of Clinique’s DAM system.

The result is a more intuitive and efficient platform that enables users to easily locate and utilize digital assets, with the confidence that usage rights are respected across all relevant markets and platforms.

Our team continues to support Clinique by uploading new content, applying the right metadata, and cleaning up old files so everything stays up to date. We also train their teams regularly to make sure everyone knows how to use the system well to maximize efficiency and results.