When Kraft Heinz first approached us to help with their DAM ecosystem, their existing platform was difficult to navigate, overwhelming, and ineffective in locating assets. It caused so many headaches that no one wanted to use it, which caused even more headaches.

We rolled up our sleeves and got to work clearing away old assets, making UX enhancements, and performing comprehensive user training. Once the groundwork was laid, we guided our friends at Kraft Heinz in selecting and implementing a new DAM platform across their global organization. Our end goal was to get more people to use the system.

• Total User increase of 77%

• Monthly User Logins grew by +370%

Finally, they had a system that people wanted to use!

Following this success, we continue to support Kraft Heinz as they evolve their DAM, launching an even more user-friendly Version 2.0. Our dedicated DAM Librarians continue to work closely with the team at Kraft Heinz to ensure the platform remains optimized, aligned with business goals, and headache-free.